Job Description

The following organization or company is actively looking for qualified applicants to open vacancies or Jobs in Ethiopia.

Marketing Officer Job at East Africa Lion Brands Industries PLC

  • Train and coach merchandisers and field activation teams to deliver on the job
  • Conduct channel shopper audits and feed into the business for planning
  • Prepare channel attractiveness analysis to prioritize EALBI categories in the various channels and define the must have sku by channel
  • Implement assortment by channel based on shopper and channel needs
  • Analyze channel performance in volume, value and by sku and update management and field teams on monthly basis
  • Develop planograms for all channels and implement
  • Build customer/channel relationships through trade loyalty programs to grow the channels
  • Manage field merchandisers and agencies to implement channel blue prints.
  • Manage third party activation teams to improve visibility of EALBI products as per required planogram.
  • Manage…

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